Q2

How effective is the combination of your main product and ancillary texts?

We have successfully managed to combine the:

• Music video 
• Magazine advert
• Digipak

Similarities

• We have used the same font on both the magazine advert and the digipak as a way to link them- a font called Brain Flower
• We also have the artist in the same Alice in Wonderland costume on all three texts 
• The photo shoot and the video are shot in the same location
• There are references to the song on every ancillary text 
• Our target audience throughout is 11-18 year old females 
• We used natural lighting for everything and shot in a very natural location 
• Simple colour scheme of just black, white and natural green, something which is very common amongst the folk pop genre

Differences

• The card theme that we used in our magazine advert does not appear in our digipak but it is in our official video 
• The writing on the inside of the digipak is black, which is a contrast to the white used on the outside
• Also on the inside of the digipak our artist can be seen wearing a black jacket, something which does not appear in either the video or the magazine advert

1. Same font used
2. Alice in Wonderland outfit seen in both ancillary texts
3. The natural landscape all links especially as that was where the video was filmed
4. Links to the artists website to keep the product modern and integrate other media platforms
5. References to Gabrielle Aplin's name to alert her target audience its one of her own products