How did you use new media technologies in the construction and research, planning and evaluation stages?
Through this project I have learnt a lot of new and different techniques. For instance, I had never used Final Cut before the beginning of this coursework.
In the planning stages I got the opportunity to use Twitter, Facebook and a Gabrielle Aplin fan site to find out from her fans what they really wanted. I figured this would be the easiest way to reach them as our target audience is 11-18 year old females, majority of which will be available on some form of social media. Therefore, we wrote questionnaires for the fans online and luckily managed to get responses! To get all the different digipaks, magazine posters and videos to analyse we had to do a bit of searching. The digipaks were just CD's I had at home, the posters and videos slightly harder to find. The videos we got off YouTube, after looking on Google for the top 40 folk pop/ indie artists. The posters were harder to find, after looking through a lot of music magazines and realising that the adverts in them weren't quite what we were after, we had to dig into the darkest corners of Google again to find ones similar to the image that we had in our heads that we wanted to create. Luckily we managed to get everything we were after which leads to the construction stage of the process.
For this, we needed to use all of our skills when it came to creating a believably real product. Photoshop was used on the digipak and the magazine poster to make the images and layout as professional as possible; and the well known website 'Dafont' certainly helped us pick a style of writing suitable for the genre. Wonderfully there was a design template already available for the layout of the digipak so we didn't have to make that completely from scratch but we did have to figure out how to fit certain things on and how (for example) we made the back of the digipak an earthy green that then blends into the photograph used. This was certainly a new technique used. These images then had to be screenshot- as we learnt the hard way that the files were far too big to just upload to Blogger.
The creation of the actual music video must've been the hardest part. Final cut seemed daunting and hard to use, especially with all our little random bits of footage we shot for the video. However, once you started using it a lot and realised what at least half of the options were it became manageable and at points, fun to use! There were so many different options for frame transitions, or where to put the sound within the video, or which parts needed to be rendered and when that we had all the necessary equipment at our disposal to create the perfect A level music video.
Overall, I used so many more media technologies to advance this project in every way, and even just reusing Photoshop meant that I learnt more about the different techniques available on it. They all helped create that glossy look to the product, a more professional approach and design compared to if I had just made it in a few seconds on Word.
a few examples of the media technologies used.
Through this project I have learnt a lot of new and different techniques. For instance, I had never used Final Cut before the beginning of this coursework.
In the planning stages I got the opportunity to use Twitter, Facebook and a Gabrielle Aplin fan site to find out from her fans what they really wanted. I figured this would be the easiest way to reach them as our target audience is 11-18 year old females, majority of which will be available on some form of social media. Therefore, we wrote questionnaires for the fans online and luckily managed to get responses! To get all the different digipaks, magazine posters and videos to analyse we had to do a bit of searching. The digipaks were just CD's I had at home, the posters and videos slightly harder to find. The videos we got off YouTube, after looking on Google for the top 40 folk pop/ indie artists. The posters were harder to find, after looking through a lot of music magazines and realising that the adverts in them weren't quite what we were after, we had to dig into the darkest corners of Google again to find ones similar to the image that we had in our heads that we wanted to create. Luckily we managed to get everything we were after which leads to the construction stage of the process.
For this, we needed to use all of our skills when it came to creating a believably real product. Photoshop was used on the digipak and the magazine poster to make the images and layout as professional as possible; and the well known website 'Dafont' certainly helped us pick a style of writing suitable for the genre. Wonderfully there was a design template already available for the layout of the digipak so we didn't have to make that completely from scratch but we did have to figure out how to fit certain things on and how (for example) we made the back of the digipak an earthy green that then blends into the photograph used. This was certainly a new technique used. These images then had to be screenshot- as we learnt the hard way that the files were far too big to just upload to Blogger.
The creation of the actual music video must've been the hardest part. Final cut seemed daunting and hard to use, especially with all our little random bits of footage we shot for the video. However, once you started using it a lot and realised what at least half of the options were it became manageable and at points, fun to use! There were so many different options for frame transitions, or where to put the sound within the video, or which parts needed to be rendered and when that we had all the necessary equipment at our disposal to create the perfect A level music video.
Overall, I used so many more media technologies to advance this project in every way, and even just reusing Photoshop meant that I learnt more about the different techniques available on it. They all helped create that glossy look to the product, a more professional approach and design compared to if I had just made it in a few seconds on Word.
a few examples of the media technologies used.
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