Saturday 12 October 2013

Magazine advert 2- Jessie J


This is a magazine advert for Jessie J. You can clearly see a picture of her so you know exactly what it is that the advert is trying to sell. The writing is bold and obvious, the difference being that more than one font has actually been used here. However, we don't think it does create a cluttered effect which is what we believed would happen originally. This could possibly be because the different font is actually for Jessie J's logo, not the information about her album. The main colour schemes are gold and white. these are very simple colours but effective as they are easy to see on the black background.
It is a studio image, with luminous lighting to accentuate her features. We don't want an image like this because we think it is too artificial and posed. Our music genre is folk pop which typically has a more relaxed feel to it then music such as that sung by Jessie J. Nevertheless, we do like her make up style and how dramatic it is, but we wouldn't personally use it.
The overall advert has maintained a good level of continuity in that her nails, lips, clothing and hair are all black which is a stark contrast to the white of the back drop and matches with the black text box. She has included all necessary information as well as some unique selling points ( 'includes the number 1 international smash') which would attract people to buying her music. Also included are two logos that represent the record label she is signed too. We like the simplicity of the image and how she has such an obvious emotion on her face, but for what we are designing its too posed and dramatic.

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