From the questions that we asked on the various social media websites we got a variety of replies. However, the main consensus was that our Alice in Wonderland theme suited her music genre very well and would look good when created.
We also manage to establish our target audience, which is females aged 13-20. We reached this conclusion as the largest majority of her fan base fitted into this category, and personally we are able to offer an insight of what they may want.
The video will be shot very naturally, with natural lighting and simple camera work to increase the continuity of the editing. The response was very positive overall and means that we can stick to our original idea without having to change it too much, if at all. We are still sticking with the original idea of just showing the single artist performing her song because everyone agreed that due to the genre of her song (folk pop) the video wouldn't quite match if we were to dress it up too much, like with dancers or special effects.
The magazine advert we will create got mixed reviews from websites. We had two main options, an abstract image or a photo of the artist. They liked the idea of it being abstract, so not including the actual artist but merely something that could be easily recognised from within the music video. But also, many liked the idea of an extreme close up of the artist, her face partially obscured by some object that has significant meaning in our video (like playing cards or a page from the Alice in Wonderland book) for this reason, we will try out both options and see which one we like the most.
For our digipak we found that people prefer the look when it all links in nicely, whether the font matches on the front and back covers or if all parts have images with a clear link. We found this research helpful and will start drafting our digipak keeping in mind what the audience expects.
We also manage to establish our target audience, which is females aged 13-20. We reached this conclusion as the largest majority of her fan base fitted into this category, and personally we are able to offer an insight of what they may want.
The video will be shot very naturally, with natural lighting and simple camera work to increase the continuity of the editing. The response was very positive overall and means that we can stick to our original idea without having to change it too much, if at all. We are still sticking with the original idea of just showing the single artist performing her song because everyone agreed that due to the genre of her song (folk pop) the video wouldn't quite match if we were to dress it up too much, like with dancers or special effects.
The magazine advert we will create got mixed reviews from websites. We had two main options, an abstract image or a photo of the artist. They liked the idea of it being abstract, so not including the actual artist but merely something that could be easily recognised from within the music video. But also, many liked the idea of an extreme close up of the artist, her face partially obscured by some object that has significant meaning in our video (like playing cards or a page from the Alice in Wonderland book) for this reason, we will try out both options and see which one we like the most.
For our digipak we found that people prefer the look when it all links in nicely, whether the font matches on the front and back covers or if all parts have images with a clear link. We found this research helpful and will start drafting our digipak keeping in mind what the audience expects.
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